How might we help employers promote jobs and events better, by building an audience for them, based on what we know?
A vision for an efficient automation-driven process to build campaigns tailored to relevant and engaged students.
Staff Product Designer • vision, design, and QA
Two critical flows lived in separate places of the product, forcing sourcers to define campaign audiences manually, every single time, with no in-product guidance.
[existing experience] Two key flows for creating a campaign lived on separate parts of the platform, with an outdate back- and front-end ecosystem.
[filters] Along with my PM and content designer partners, I led a series of collaborative sessions to prioritize with filters to include in the campaign experience MVP, and design the placeholder labels, helper text, and links to supporting documentation.
We set a foundation powered by data-driven automation. We rebuilt the back-end, and applied the common ui frameworks, patterns, and updated design system; while infusing a collaborative spirit among the product team, and other teams.
[before:after] We consolidated two legacy flows into a seamless one, while aligning our front-end to the updated design system and component library.
[direction] Dividing the project into multiple phases allowed us to start with a simple email outreach that helped us understand user interest, and build our data model. From there, we designed a scalable experience that would provide better suggestions and build more tailored campaigns as time went on.
[prototypes] Exploring micro interactions to establish clear visual connections and content hierarchy. Following design patterns across the Handshake ecosystem, allowed us to leverage existing builds, and expand for the specific needs of creating a campaign.
[solution] A guided flow that supports both experienced and new users, providing opinionated recommendations for how build a focused campaign to reach students who fit the job or event criteria the closest, and who are most likely to engage.
[content design] Anieca Ayler